App Profile: ShapeGB

ShapeGB is the app specifically designed to measure the nation in the first UK wide national sizing survey for over 18 years.
Every man and woman over 18 can be measured just using the Shape GB app which measures you in 3D just from taking two images; one front and one side image to create over 130 measurements of the body. The anonymous data will used by the retailer partners and the lead partner Select Research to improve and better define the sizing and fit of clothing for future generations.
You’ll need someone to take the measurements of you, but your data will help us improve sizing and define the shape of the nation!