Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PT Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this today while looking for a memory matching game. It started ok even though the cards were a little small for me. I strained to make out the numbers but liked the number of cards used in the tableau. But while looking through the cards to find matches, ads popped up every 5 or 6 cards I turned over. For me, it is unacceptable to have ads interrupt game play. I understand the need for ads in free games but ads should be between games. It became so frustrating that I couldn’t even complete one game. I ended up deleting this app.
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| Name | Price | Type |
|---|---|---|
| Remove Ads | $9.99 | One-time |