Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Corporate Information Travel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First time user - app is user friendly & received booking confirmation very quickly. Also very impressed with the customer service who is very prompt in replies & helped me with getting confirmation from the hotel directly. Highly recommended!
Booked a Japan hotel that could fit up to 8people last month but due to pickAtrip application only can fill up maximum of 4guests’ information, hence I emailed them & mentioned that I have total 7people staying the hotel. PickAtrip team noted my email and mentioned that they had informed the hotel,L. When I checked in hotel, the receptionist told me I have to pay additional JPY12,000 for each extra guest due to they only had the information of 4guests staying hotel, end up I paid extra JPY72,000! I don’t know how pickAtrip team communicated with the hotel, pickAtrip team should have let me know earlier if the hotel would additional charge before I checked in instead of letting me know on spot! After the trip finished, I tried to let pickAtrip team understand the whole issue, but they never compensate anything with my unnecessary charge! It is really worst experience that you can never communicate with the hotel directly if you have any requests or any question to ask before you make reservation, and also the perfunctory effort from pickAtrip team!
Used their app “Pick A Trip” on a couple of occasions & have experienced much disappointment. On 2 separate occasions, I had made bookings through the app, payment went through, I received a booking number, received confirmation from my bank as well. But a few minutes later, I received an SMS saying that payment did not go through & immediately when I tried to rebook through the app, the price had already went up significantly. All these just within a couple of minutes. I even called my Bank & they confirmed that payment was made but rejected by the vendor without specific reason. When confronted via email, the customer service just insisted that they can’t do anything despite their Terms of Use confirming that once full payment is received, the purchase is confirmed. This happened not just once, so it has caused doubt to the business ethics of the company.
Pick A Trip aims to be your best travel companion and assistant! Pick and compare from hundreds of airlines and hotels from thousands of destinations...