Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗InnoSoft Canada Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Maybe just have your workers take 5 seconds out of their day to punch in your id number rather than holding me at the gate to download an app that doesn’t work when there’s no signal
The app doesn’t even let you log in and crashes all the time. I don’t understand why the gym staff is instructed not to type in student’s codes? A photo and name pops up, just like when and ID or card is used. I
Crashes all the time. How tedious to have to battle this app into submission in order to enter the gym. Why do I need to create a barcode when my physical ID has a barcode? Terrible idea and worse implementation. If the staff are instructed to refuse checking me in, then I suggest you bring back the handprint scanners, which were terrible, but the lesser of two ideas.
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