Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mireia Lluch Ortola · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why do these all have hands? Why do I have this absurd app that makes watermelon additions to photos, presumably as garments, that have hands? Did I fork over actual funds for this? What was I thinking‽ --- You can dress people and things in watermelon and other fruits, handed or no, depending on which app you buy or just get. I don't think I meant to get this one but I was lulled into some kind of foolish state of over buying. That's ok. It works, it doesn't increase my carbon footprint and I can dress Trump and his eager crime family along with the rest of the do-nothing GOP in sticky, gritty red juices. … Golly gee- I'm awfully sorry to the civilised world I went so far afield.
Using this application is as simple as: -Do a photo with the camera or select a photo gallery -And now you only have to choose the stickers that you l...