Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗子浩 张 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Extensive paragraphs of WWII information and photos that fill the page when clicked on, but there is no search, no easy access except to scroll down the long pages of dates. There is also no video, which would be a wonderful addition. I’d encourage the designer to at least give the user an option to jump to the different years, or type in a famous event to go there directly— like D-Day Landing, Battle of the Bulge, or Pearl Harbor attack. I’m not sure I’d call this an app, but if turned into more of a book format in the apple book store with an added search feature, it would be a valuable resource. I’d call it a work in progress with great potential. You might also consider giving references as to where your information has come from. To truly be useful, it needs primary source references. Respectfully, just my thoughts. Best of luck!
World War II was a global war that lasted from 1939 to 1945, although related conflicts began earlier. It involved the vast majority of the world's c...