Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shanglong He · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
长久以来,对地产信息很反感,从来都是无视的态度。但让我改变这种态度的目前也只有这一款app了,还是在朋友圈无意看到的。讽刺的是,我这种鄙视朋友圈广告的人,在用完了这个app之后,也发了一个推广的朋友圈。但又觉得不足以证明,或者说让更多人知道这个app的美妙之处,然后就跑来写评论。究其本质原因,是因为这个app找到了“痛点”,而且又是如此简洁直观。真的难以用语言来形容,只能说:好货不解释,谁用谁知道。
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