Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Park Indigo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yes, I have also been hit hard by an app that doesn’t work and also is governed by small print that you have to read very carefully or you will get penalised. I paid what I thought was the right amount, but later than I should as the app didn’t work when I initially tried. My fine was >6000% of what I didn’t pay. I appealed and then re-appealed as I felt I had acted in good faith... this process is also obscure and is meant to be independent, but there is little indication that it is... I did the second appeal assuming that if I lost, the fine would remain at a 6000% increase of what I didn’t pay, but it has increased with no warning, no invoice to. +12,500% increase on the 80p I inadvertently underpaid... apparently they are under no obligation to send you an invoice or any paperwork regarding this. Be very very careful with this app, pay at the machine, keep all invoices, be very careful, I feel harassed and bullied by this whole process... just awful.
My expectation is that all free apps have some minor issues. This app charges 20p a day for using it therefore as a minimum requirement I’d expect it to allow me to park and pay. Too much to ask? You know being a parking app :(. For 18 months used the machines at St Albans station then decided to bite the bullet and cough up 20p a day extra. Worked quite well for 2 weeks and now had an error message for a further 2 weeks. Uninstalled and reinstalled but still not working. As a consequence of joining the 21st century the first day it failed I tried all morning to pay then started to panic and called the customer service at Indigo. The rudest person EVER on the phone told me to pay for the afternoon and expect a fine for the missed hours. Amazing right? Anyway back to paying on site and looking forward to paying the fine. Coincidence? You decide how much indigo make from hard working folk like me!!
My experience of parking apps has not been good so last year when I read previous reviews about this one I didn’t bother to download it. But now I am forced to because the parking company no longer let us pay by phone. I have to say though that my experience of using the app so far has been good. I haven’t experienced the problems other users have complained about, e.g. being logged out and then excessive time waiting for it load back up. I go into the app in the morning and I am always still logged in. A few clicks and I have paid. I can’t figure out how to store my favourites so that I don’t have to search for my location and product (maybe I need to do that via the website?).
The Saba Parking UK app provides seamless account management and optimised customer experience, the app is now available to download/update. With ove...