Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lucas Yamashita · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Is the app suitable for sexual therapy?
Overwhelming with constant push to buy premium version. You have to squeeze your phone to make it work. Too mild to help sore neck.
Horrible dumb app, this doesn’t even work! The home screen will say “EnJoY ReLaXiNg ViBrAtIoNs!!” But it will only take you to their pay for + version of this app!! YOU CAN’T EVEN EXIT OUT!!! Would rate 0 if I could!
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