Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LightwaveRF Technology Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They’re good quality, they work reliably, and they’ve stopped trying to charge for core features like calibrating the dimming curve.
Lacks features from the previous Lightwaverf app. Automation can only turn the lights on/off either at the same time or at dusk/dawn or a set delay after dusk. Who sits there in the virtual dark? You turn your lights on before dusk, the app doesn't allow this, you can only set a delay, not an advance. Not so in the previous app. There is also no ability to add a random factor in to vary switching time. Lights switching at the same time is a dead giveaway that there is no one home. This was possible in the previous app.
Some hi elements need more work. For example I’m writing this review and the font is white on a white background. Some dialogs need you to exit and come back before they’ll show and change. Others you to save but does not alert you if you leave without saving. Overall all is a great system especially if you wan Tso merging that’s fails safe during a power cut
This is the new official Lightwave Link Plus app to manage the amazing Lightwave Smart Home Platform with your iPhone, iPod or iPad.* The Lightwave Sm...