Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChowNow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app seems to work great, but I’m deleting it without using the app. I downloaded the app specifically because you can use Apple Pay, but in order to apply promo codes you have to log in with Facebook or create a profile on some other log in program. I specifically deleted Facebook for privacy issues, why do I need to sign up for yet another company which I may or may not have to worry about? When available, sign up for “Sign in with Apple ID”, and I’ll give it a go so long as promos are offered to that as well of your current log ins. Until then, I won’t even go to your establishment. So as of now, Not interested.
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