Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Natalia Alekseenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hello, I purchased the premium account and had it for three months. Unfortunately I was barely able to use it. The idea behind this app is solid. But the execution is less so. The app crashes constantly. It’s basically unusable. It’s like it has a mind of its own. Even powering my phone off and on again will not stop the crashing. Otherwise, it would be nice to add a “list view” feature so you could scroll through your itemized expenses for the last month, instead of only being able to do so day by day. I hope you fix the bugs. This app was useful when it worked. Best of luck.
I love the concept of this app and pretty much all of the features it has to offer. It’s a newer app and I seem to remember reaching out to the developers a year or so ago and felt like they were genuinely interested in making the app better and in providing a quality app for people to use. I just got the vibe that good people built it and really care. I can’t speak to it crashing (there’s another review from someone who had bad luck), it’s never crashed on me. I’ve had the app for over a year now. I chose to buy the annual subscription because it’s a serious deal in my eyes. I love that I can add as many categories as I want to. The only thing that would make this app absolutely above and beyond would be optional subcategories for a true picture of exactly where my money is going. A simple example would be: category for Pets, subcategories: Pet food, vet expenses, pet toys. I do like that I can label my expenses within the expenses themselves, though. Honestly, wouldn’t change much at all. This is the perfect middle of the road app for budgeting. It hasn’t got so many bells and whistles that you need to have a degree in computer science to use it, but it has a lot to offer. It’s easy to personalize and for someone just looking to see where all their money is going, *chefs kiss*. Thank you so much for this app! It improves my life by helping me get a visual on how my money is spent.
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