Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BetterWorks Systems Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really surprised at the lack of features in this app.
Oversimplified design allowing only interaction with goals and conversations. Keychain autofill does not work as it basically hits a “back” button on the form, which removes the password field that is being autofilled. You can’t toggle in between accounts like the website allows. It just defaults to an organization and you can’t change it. They published the iphone app as an ipad app, so there is no landscape mode on an ipad with a keyboard. Horrendous neglect of a prime user base. My ipad is set to ask for the desktop version of the website, but what it receives is a too large version for a 13 inch screen. The cmd+/- hotkeys do not zoom in properly like the desktop version does. Really unacceptable for the price.
Great! Except that creating an objective crashes the app as soon as I click the “create” button
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