Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Akupara Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the game I play more than any other game. My only complaint: to get on the leaderboard's, you have to link up with Facebook. I don't use Facebook. I don't want to use Facebook. I wish they would open up a leader boards for everybody. Otherwise, a near flawless game.
The controls are horrible. I had to exit and reload every arena. My character would not move no matter how I swipe it. I have reloaded the game and it is working fine.
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