Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Employee Resources Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used the app on several phones. It works well. The reviews stating the problems are inaccurate. These “problems” are related to the user’s phone and its settings, not the app.
It takes about 3 to 4 tries to get the app to sign me in, it’ll forget my information at least once every couple months, and just kinda slow all around
App crashes or forgets info all the time. Will not enable face scanID. Crashes every time you try to scan your face.
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