Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tyndale House Publishers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the concept of this app and use it daily. There are some kinks to be worked out. It doesn’t always open and I have to play games to get it to open and work. In the See section, the infographics are difficult to use, in that when you tap onto an image for information the information does not open to full screen. You are trying to scroll on the bottom 1/3 of your screen which repeatedly activates the top of the screen to be pulled down on an iPhone. I don’t know what this accessibility feature is called, where the top part of the screen is pulled down to the middle of the phone for one handed access. It would be better if infographics information could be opened to full screen. Other than that, this app is GREAT. I love having all these study tools at my fingertips!
I really like the concept that the filament app has, but am questioning the claim that it has 350+ videos. Are there legit 350+ different videos? Because I’m finding on numerous accounts that many of the videos will be reused in other books, such as seeing some of the same videos played in Genesis, Daniel and Revelation, and more often than not, just one video will be reused in each chapter od the same book. Are those repeated videos being counted as part of the 350? I find this happens more often than not in the meatier books, the more touchy subject books, and it seems that the videos offered in these books are kind of dumbed down as to not upset or trigger someone who may or may not agree. So many teachable moments to be touched on, I hope to see that more videos are offered in the future that actually coincide with the particular chapters of the book.
If Tyndall’s Filament App included integration with Apple Pencil (AP) the app would overtake the Bible app category IMO. I generally use Olive Tree Bible app but would prefer integration with AP which Olive Tree does not seem interested in doing. Whichever Bible app adds AP integration first would own the Bible app business. I expect with all the upgrades people want in future Filament updates I can see Tyndall charging for the app or like Olive Tree you would have to purchase resources either from the Tyndall store or pay a subscription fee for using app. I would pay for AP integration bc I an avid note taker, but not an avid typist. This app is very nice as is, but could be the cutting edge leader in near future.
This app is designed to work with Filament-enabled print Bibles. It is not a Bible app—it is a unique print + digital Bible experience. Filament enha...