Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Kupferman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great little free app that can really help us New York newbies sort through all of the hyped up ads screaming for our attention and actually have a good time seeing the high points of the city.
Thia is the one app that gives user friendly advice in a user friendly fun way! Congratulations and thank you - also for not trying to sell some extra stuff at all.
My husband and I referred to this app a lot during our 4-day bucket list trip. We used it as a checklist, a guide, a map (subway link) and a practical set of tips for using our precious time even more wisely than we could have without it. ALL other apps got canned after the junk they made me wade through. Keep updating your info, Jonathan, because we are coming back WITH your app by our side!
Obvious NYC is an insiders guide to New York City. Written by a long time Brooklyn resident, you'll know the 16 best places to go, things to do, and...