Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Townson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t give me a price for my booking so I can’t book let alone pay by card.
Pre booked a cab using this app and 15 mins before the cab was due i checked the app again to see if it was its way to find it had been cancelled! Thinking i may of accidentally hit a button i re-ordered and kept the app open- a few minutes into watching it the same thing happened! Cancelled for no reason! Called the office who advised that it keeps happening! Not good! They did try to re- order for me but then it was a 20minute wait- which would have made me late so i had to drive instead! Not what i wanted to do! Sort the app out and get it working properly before releasing it! Whats the point if i still have to call!!
App crashes when you try and do anything, doesn't find addresses properly, can’t track your cab properly. Should have just stuck to the old app that actually worked I’m uninstalling this one.
Book a car in under 10 seconds and experience exclusive priority service from the oldest private hire firm in South East London and North Kent, est' 1...