Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Tempe, AZ · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app would be great if it worked. Whenever you submit a request, there is no way to comment on it. When it’s completed, you receive an email but can’t open the related request because it does not pull through in the app with a “request not found” message.
I was trying to report a dead animal on roadway, for pick up. After searching the app, there is has no option for dead animal, so I used general questions. Trying to stick the location pin doesn’t work. This app isn’t user friendly. It took so long to submit, that the system errored out and I had to begin again. Again, if this app isn’t user friendly, you can’t expect residents to use it. I finally submitted under residential code compliance. Received an email response that didn’t make much sense so I called again. Had to delete app, and reinstall because it said I had no connection. Wasted my time and effort today! Tempe can do better!
iPhone users can view and start requests but cannot submit due to text blocks being blank. Most of the questions that have text blocks attached for more information are not available to answer or even see making the request incomplete and not able to submit.
Tempe 311 is an interactive app that is designed to encourage and enable real-time access to city services and information. Do you have a question, c...