Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Brown · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I did some comparisons when data shown on the app didn‘t make sense and found inconsistencies in nearly every food i’ve checked. About all this is good for is using the scanner to build your own database of foods and serving sizes. Spending the extra $2.99 did not help. You just get more foods with numbers that are incorrect.
BeFit Tracker brings food, weight, hydration, goals, and wellness history into one focused app for iPhone and iPad. • Search a curated USDA food cata...