Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Townsquare Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pop up Ads cover about 1/3 of the screen(from the bottom up) after only a few minutes in the app making it unusable
App is getting steadily more glitchy and taking forever to load articles. Lots of Blank space while trying to read stories makes me close the app before I even finish because it’s so frustrating.
Obtrusive ads, nearly every 10 seconds while using the app. News stories themselves are decent but I have deleted the app because of the ads.
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