Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tricia Rudloff · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I JUST got Calc for my iPad. I type by touch. I’m very fast. Way faster than hunt and peck on the screen. I only occasionally want a calculator to add some numbers. Then I want quick access and an easy to use app. Calc is that. Thank you Tricia!
This calculator allows number entry from an attached keyboard as well as the screen. Press and hold the command key to see keyboard shortcuts. This...