Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗3millID · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is the worst thing ever. The app glitches often and has logged me out multiple times to the point where I have had to reach out to my building manager twice this week for a new password because it signed me out and they cannot utilize the same authorization code. Not to mention even when the app is signed in you must be so close to the badge reader to the point where you must stick your arm and head out the window of your car or even get out of your car to allow for it to be a close enough distance to the reader. Overall this is the worst thing ever.
New features to the 3millID® mobile application v2.5 were gathered from customers who prefer little or no interaction with their mobile device or who...