Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alex Moir · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The concept of this app is genius, but the execution isn’t there. the rating system confuses the heck outta me and It doesn’t seem to make much sense. My partner has a 5 star rating in a category that I haven’t logged anything for him in. Meanwhile, I’ve logged things that I’ve done, but I have a 2.5 star rating??
This is a great idea for an app! Unfortunately, it lacks some basic functionality that would make it useful long term: - shortcuts for receiving and giving (currently only one kind is available and it’s unclear which one until you dig deeper) - a simple way to add everything I forgot to add yesterday, instead of scrolling to add a date to every single item - shared dashboard that you and your significant other can both access and add to - graphs! There are many ways to present this information that would be interesting and would keep people engaged
All I have to say is that I love it ❤️
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