Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Port of London Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This used to be a really useful app for monitoring live tide heights at various points around the Thames Estuary, but now it seems to be broken and shows no tide data. Also you can’t select a default tide gauge in the Settings, it just says “No options”.
Previous version was ok for tide data, but the addition of Ship Listings and the Cruise Ship Diary put this app in a different league (pardon the pun). I use this info in my job, and the app is much friendlier than using the PLA website.
It's simple and easy to use
An app for tidal Thames users, providing essential tidal data, notices to mariners and more. The essential quick reference tool for users of the tida...