Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Orange Botswana · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried creating an Orange Money account, got to the very end TWICE and the app will not accept my selfie for validation. The error message says to make sure my face is visible. What a joke!
quality service and functionality are not the goal here, it comes across as if there are no funds and expertise to develop an app.It’s actually quite frustrating and a waste of time. Orange needs to do waaaay better with this.
Orange is a huge multinational and they should not have such an embarrassing product bearing their name. It’s functionality is basic when it works which is almost never completely. Sometimes it will give you updates but it doesn’t work on WiFi but if you run out of data it won’t let you get into it to get more. It’s very buggy.
A free mobile self-care application for Orange Botswana’s mobile customers. Full Description : Max it is a free application, which allows Orange B...