Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Mindfulness Project · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t create an account. Consistently says account already exists. Can guarantee it does not. Tried multiple emails.
The app will not allow me to register. I fill out all of the information and hit the final button and nothing happens. I was really looking forward to using the app.
This app is designed for participants of The Mindfulness Project's 8-week mindfulness course (MBSR/MBCT) to easily access the guided meditations and c...