Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JOhn Lyons · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The interface is confusing, sends you in circles and doesn’t answer your questions. If there were another app to explain San Diego’s transportation, I would get it. Try google. Suggestions for the developer(s): maybe when you click a line on any of the maps pages, it should show up with a list of the stops that you can scroll through, and when you click them it can show you where it is Maybe setting your home stop shouldn’t be nearly impossible with limited options Maybe when you click the information i symbol, information should show up Maybe the all of the stops should be labeled, and more clearly Maybe it shouldn’t say the only place to start a journey is a transit center Maybe you should include UTC transit center Maybe the bugs that make it not always register touch and lag behind so long you think your phone is frozen-should be fixed Maybe pictures of the stops themselves would be helpful, make use of that empty information i button on each stop Maybe it should be free :) Like I said, just use google.
San Diego might be California's second largest city, but that doesn't mean you can't master it in a day. Download the one app you will need to get aro...