Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aksel Dybdal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This new version doesn’t agree with the iPhone 6, when I start the app a orange screen comes up then disappears and I can’t get it to work, I really like the app, just wish it would work
Works great! I’ve never had an issue. It’s super simple and basic. Which is what I like. Ads are big enough to view but don’t get in the way. Click on the adds every now and then to support the app creator.
Very simple app, which does its one job well. Unfortunately the ads on the bottom are really annoying, and take away from the app’s aesthetics. There’s no way to turn them off. Would be great if the developer added a one-time IAP or tip jar to disable ads forever.
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