Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Teachable · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First, my review from July 2022 has been deleted. That’s just sad. (And now so has my review from Dec 2022) Second, nothing has changed, so Teachable appears to be living up to what support shared with me via email in July 2022: “Our Product and Engineering teams are aware of the outstanding issues with the app and they've been keeping track of reports (like yours) as they come in. They've spent a considerable amount of time going through all the feedback and weighing all the options. We want to be fully open with you that we've decided to shift focus away from the iOS app to other priorities. Based on customer feedback, we've concluded it's best to devote our energies toward improving the core Teachable product and features. Following that, there are no current plans to update the iOS app and we don't anticipate being able to fix any outstanding issues at this time. I know that's not the news you were hoping to hear and we apologize for the disappointment.” So there you have it. If logging in on your iPhone or iPad is broken for you like it is for me, then too bad so sad for you!
This app was made for the smaller iPhone screen, and not for the iPad. It works, in that I can access all of my courses on Teachable, and can manage to go through the content. BUT because it is designed for the iPhone small screen, it requires several maneuvers to get the videos to fill the iPad’s larger screen in landscape, and then when video ends, you have to reverse those steps to get back to place where you can move to next course module. Many of the courses I have contain lots of visual content, like how to use software apps or how to do art & painting. They are not something I can just listen to the audio, because the visual is critical to the learning process, and so being able to see the video content on the larger screen of an iPad is very important. I see lots of comments that the developer is not making much effort to update this app - but lately it seems more content creators seem to be delivering their courses through Teachable. So if they do anything further (which they ought to), then supporting iPad should be a top priority!
Every presenter in Teachable You had incredible content to share and their own style of engaging and answering the questions. I absolutely love how intimate the videos felt, even though I usually ended up watching all of them after they were recorded. I played them all to the end so I could hear every question get answered because the content was so valuable. I signed up just before I had to stop working due to the pandemic (hairstylist) so unfortunately I couldn’t continue the subscription. I did pay for 2 months but even though I wasn’t able to launch at this time, the education I received was worth every penny and I fee like I’m better prepared for when I do launch and I have the tools to get my blue print in place. Thank you so much!
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