Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ING-DiBa AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Other ING apps from other countries have English versions. I do try to make it work in German but it is not an easy language. If it had English as an option it would be great. The app is fairly solid otherwise.
Fresh new customer but the romance won’t last long… German companies and individuals who are arrogant and discriminate against foreigners living in Germany by not offering their products, services, etc. also in the INTERNATIONAL language of English, have no place in doing business with me. People wake up! We live in a global society where pretty much everyone can move to any country. Residing in one country doesn’t necessarily mean that you speak that country’s language. That’s why we have the INTERNATIONAL language of English. But Germans seem to ignore that…
It’s intuitive and pretty much does everything you’d expect.
Die ING App bringt alles mit, was Sie fürs Banking brauchen. Damit haben Sie Ihre persönlichen Finanzen jederzeit und überall im Griff – und mobiles B...