Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daimler Truck North America LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Updated review 12/15/17: I saw DTNA updated the app so I bought a Blue-Link Mini with the hope that it would be useful. Not so much for my truck and it is still very focused on the Cascadia. Vehicle guides are only available for Cascadias. The Maintenance schedule is not available for my truck. I don't see the notes feature. Manuals are only available for the Cascadia. Trip information can't be reset. Inactive fault codes can't be cleared. Information about the truck is only available as a snapshot. There isn't any real time information like oil pressure, turbo boost pressure or fuel economy. I gave the app an additional star because DTNA continues to update the app. I hope it can address some of the items I listed above. By the way, I wouldn't think 46 fault codes is a positive selling point. Original review: I'm not sure how DTNA is trying to position this product. Maybe it's just a token attempt at putting an app out. I found their TruckerNet app more useful since I don't own a Cascadia which is the current app's focus. No help for owners of Freightliner Argosy, Century, Classic, Columbia, Coronado, FLD trucks or Western Star trucks that you couldn't get more effectively using a map app. I've never seen the hardware/software combination advertised at a Freightliner location where you might expect to see the NEXIQ Blue-Link Mini on a parts counter to encourage impulse buying. I don't own a Rand McNally ELD 50, but I find it amazing that a map/GPS company offers an app that, in addition to E-logs, provides an E-gauge package before the truck manufacturers do.
DTNA eLink is an app that provides important features to the driver/operator of a Freightliner or Western Star heavy truck. These features help the dr...