Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Olympia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is basically a wrapper around the City of Olympia website. Was hoping I could easily find out if it was trash week or recycling but I think it's easier to google it since in this app I have to browse my way there. Too bad. I hope the city didn't waste more than a couple hundred bucks on this app.
OlyConnects, your mobile connection to City of Olympia, WA services. • Make a request or report a concern – business question, employment question, gr...