Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mireia Lluch Ortola · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many ads made this app completely impossible to navigate. This is not even worth the one star I gave. I had to give it one star but it deserves none “0”.
I just needed to mix a photo of Rowley Jefferson (from diary of a wimpy kid) and a photo of ballooney (from phinneas and ferb). Worked well for this once in a lifetime experience. Though there was some adds that rattled my world.
Embedded with game ads. Avoid.
First choose the photo you want for the top layer and the bottom layer. For the photo below it could be an image of the sky, nature or whatever you wa...