Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Inugo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They required me to sign up just to try the app and see availabilities in the location of interest. They also insist on getting access to Bluetooth, my phone number and credit card- all again before I was even assured that the app was of any value. Turned out they had nothing in Knoxville so I deleted the app. Wasted my time and attempted to infringe on my privacy.
I downloaded the app. It was recommended at the pay station info board at the parking lot I was in. I like using apps when possible so I decided to give this one a chance. After downloading, I created an account through the app. Then I used location tracking from the app to locate the lot I was in. I zoomed into the map and my gps location was in the same area as the automatically selected lot. I decided to proceed. Even though I wasn’t absolutely certain what the next steps entailed for me. This confusion had me debating on ditching the app and paying the normal way with a credit card at the pay station. Anyway, I cautiously proceeded. I entered my credit card info and input the amount of time I needed to park for. This automatically determined the rate based on the time I selected. Then I input my license plate number. And that was the last step. Or so I thought. You have to end your parking session or you will get charged again after your time expires. I received a text notifying me that I had 15 minutes remaining so I went back to the app and closed my parking session. Phew
Used it in San Diego last night for first time. It is not intuitive. I ended up paying twice for 1 parking session because I thought I was ending the transaction when I actually was ending the parking session. Which makes little sense. Why would I want to end a parking session 1 minute after I paid $10? Hoping Inugo can reverse the second charge. I had no problems with crashing app or anything. It was actually pretty easy. But the Inugo team needs to test it with users a little more and in a real world setting. Imagine trying to figure this thing out when you're in a hurry. Needs to be quick and easy to understand.
With the Inugo app, you can now enjoy a contactless, windows up parking & access experience. Search for available parking spots, check rates and use y...