Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dawn Patrol Surf Tracking · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been a huge fan of the Dawn Patrol app for a couple years now. It’s been such a great way for me to keep track of my surfing progression over the years. It has historically done an amazingly accurate job with the tracking it does, and I’ve enjoyed the updates they’ve pushed over the past couple of years too, such as being able to take notes about conditions at the break as part of each stored session. Only tempering my rating because I recently upgraded to an Apple Watch Ultra specifically because I was hoping for a more accurate tracking experience, but right now, the app is buggy on the Ultra. While it technically works, it misses most waves and when it does actually record something, it’s very much wrong info - incorrect distance, speed, etc. And I hate coming back from a great session with bad data or even no waves tracked from the app! It also often shows GPS data that bounces around a lot. In addition to fixing the bugs with what waves the app currently captures, it would be amazing to add a feature allowing you to go back and add waves that you actually did catch rather than just being able to delete waves that weren’t real waves.
Isn't it ironic that as a paying Soul Surfer, you can access information about what the tide *was* during your sesh, but Dawn Patrol have recently removed that information from the screen when you're actually surfing!? Knowing the tide at a given moment and when it will next turn is, in some spots, a huge determinant re: whether one should stay in the water. Am I in the middle of a very long lull, or has the tide risen and swamped out the spot? The tide number would provide important clues. It's often a major safety consideration too--at some spots I surf, rocks and reef become dangerously close to the surface or start to emerge at certain tides. It's very important for me to know not just where we are in the tide cycle, but the actual number. 2 feet. 5 feet. -1.5 feet. Both for the in-session screen and the watch complications, it has become increasingly difficult to understand what the tide is now and when it'll turn. The charts that currently load look cool but are practically far less useful than the previous setup. because the actual numbers have been left out. Suggestion: I don't care about my total wave time, nor seeing the tide graph complication with unmarked axes showing what it’ll be at 2am. Can you please remove those and give me the tide numbers within the session interface again so I can make important go/no-go decisions in the water and surf more safely? Thank you!
I’ve had this app for a few years now. I even subscribe to the Soul Surfer forecast because the complication looks cool on my watch. But that’s the only good thing about this app - the complication looks cool on the Apple watch. The surf tracking is horrible. It captures very few waves than the actual number of waves caught. Like seriously way off. Sometimes it even records zero waves. I observe this issue at different surf spots. I contacted the developer a couple of years ago and they told me to set the sensitivity to Slow. Did that, still did not record the waves. Then I tried setting the sensitivity to Medium and Fast, neither helped. I deleted the app from my phone and my watch and reinstalled, did not help. I turned off and on the watch before every session to make sure the watch is reset, did not help. Nothing that I tried helped. And I have gone through two Apple watches - still the same issue. I keep waiting for a fix that never came to this day. If you use Surfline Sessions on your watch, you’ll see Surfline Sessions is even way more accurate than this app. Don’t waste your time on this, and especially your money on the Soul Surfer subscription. It’s total garbage. I’ll just get the Rip Curl GPS 2 instead, which I should have done a long time ago. I wish the developer cared enough to fix this, but it’s been years and nothing has changed. I guess they just don’t care enough once they hook you in with the Soul Surfer subscription.
Turn your Smartwatch into the ultimate surf watch with Dawn Patrol Dawn Patrol is a powerful surf tracker for Apple Watch and Garmin, giving you the...