Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChowNow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A long time friend and I went to this fabulous pizza place and she and I agreed it was the very best New York style pizza in North Raleigh. We couldn’t decide on the toppings and the super nice server said, “why don’t you get the personal size pizza which is a special for $6 every Tuesday and Thursday nights?” We did and it was big and the best! We ate the whole pizza except the handle and we should have because it was excellent too!
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