Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Insta GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So bad no update and no support
The app ignores the language locale and region settings on the iphone and defaults to german. What’s fatal about it is that it won’t let the user manually switch to any other language rendering the app useless for anyone who does not speak german. The other really annoying thing is that it is an iphone only app and furthermore it doesn’t tilt to landscape mode. So good luck using it on your wall embedded iPad, even if you can read german, which I’m betting you probably have somewhere in your automated home.
With the app, you can control your intelligent home and make all the settings for eNet SMART HOME there. From anywhere. Control light, venetian blinds...