Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Todd Heasley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Simple, clear layout. All the info you need and nothing more to distract you. Love this app.
I accidentally tapped the lower stars thinking I was filling out the 5. So previous entries of mine are incorrect! I live this app! Wish it were for other types of phones as well!
Very simple yet elegant app. The user interface is smooth and gets the information that I need regarding the ferry schedule quickly. I also have an Apple Watch that this works flawlessly on. So nice to see such a quality app for such A specific market (Portland Maine area). Thanks for creating it!
Boats packs the complete Casco Bay Lines ferry schedule for Peaks Island, Little Diamond Island, Great Diamond Island, Diamond Cove, Long Island, Cheb...