Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Western Sun Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You all are great
UNLESS you want to check your balances!! Then it’s a 5 star wonder. I was under the impression all of my electronic checks using the app were being deposited. Little did I know that since I didn’t write For deposit only to WSFCU and I was taking the picture with the WSFCU app it wasn’t being deposited. They did send me a notification but I have to log-on to my account using a PC to retrieve those notices. They do NOT appear through the app nor do they send you an email notification. I don’t log into the website because that too is a major PITA. How much more difficult can you make this?
Why would the app allow someone to endorse the back of the check as “mobile deposit “ (as is called for by the bank), type in all the information of the check to make the deposit, take the picture of the front and back of the check, hit deposit button and wait for the app to think, only THEN to be instructed that it exceeds the mobile deposit limit. Why? Why not have this information available BEFORE all this is done??? Or, Why not give this warning when an exceeded limit is typed in on the deposit amount space.
Bank on the go with the Western Sun Federal Credit Union (WSFCU) mobile app. Your account information is at your fingertips 24/7/365! Not only can yo...