Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PeopleCaddie · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have an account online that works fine, but when I try to log in on the app, nothing happens. Uninstalling. Complete waste of time.
This app feels like it is merely trying to collect information about jobseekers. Presumably, to present to potential employers. That said, the app presently has 3 ratings on iOS App Store (all 5-stars??) and 18 reviews on the Google Play Store (three 5-star reviews in 7/2017 and all others ranging from 1-3 stars in 2017 and 2018). Maybe someone is trying to revive this business. Nonetheless, this was really disappointing, and it doesn’t seem that you can close your account after going through their process.
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