Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sunbird Images OHG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’d used Merlin, but this take it to the next level!
I have been using this app since 2017 over three visits to Trinidad. I especially like the songs and Calls provided in the app along with a long description of habits and habitat. Merlin is not that detailed about the birds here. I love the images of birds as well. Highly recommend this as a go to field guide since the book can be difficult to take on hikes etc.
It’s great to be able to take a field guide on a tropical birding trip - and not have to carry a huge book! Plus, books don’t make bird calls. This is a pretty complete guide, with plates, sounds, and maps. Looks like you can also save locations of specific sightings on a map, but I haven’t had a chance to test it out. Plates have a reasonable number of different plumages (immature, females, non-breeding); the hawk plates have both perched and soaring. Text on identification is extensive, but basic for things like habitat and habits. Gotta have this guide to bird in T&T - well worth the money.
*** This mobile field guide includes all 492 bird species likely to be found on the islands of Trinidad & Tobago. This makes this app the one and only...