Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nirmala T V · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perfect as a quick reference.
I loved using this app when I first started out. Now it constantly is reminding me to update, doesn't save my bookmarks either. What's the point of paying yearly when it doesn't save important statutes and with the constant reminder to "update" I'm not sure if I'm getting the most updated version. Trash.
Awful... already paid for the good version and then this “update” or “upgrade” comes along. It’s the worst. You can’t search by general terms to find the offense. If you want to use it, it’s a yearly subscription. The previous version was SO much more user friendly.
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