Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Townsquare Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You get stuck on their full page gaming ad but no news. This is a news app right? Charge advertisers dont make us suffer through games well never buy
I had this app for quite a while actually and enjoyed it. Now there’s more clickbait articles than real news and you have to dig to find the real news.
This app on an iPad is virtually unusable. A ridiculous number of pop-ups and a narrow little slit you can view stories through make it almost impossible to read any of the stories. Please re-design this app. I appreciate that it’s free and that WJON needs the ad revenue and I want to like it, but it is honestly the worst app I’ve ever tried to use.
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