Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Backpack Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really was hoping this app would help multiple caregivers for my family member to keep current of all her health and medical information. Unfortunately, every attempt to include a medication by typing in the name resulted in “sorry, no results for: (anything)”. I could insert “Furosemide 20mg oral tablets” by clicking on the included example, but she’s not actually on furosemide so that’s not helpful. I tried a couple of treatments and procedures too, but again, the examples can be included by clicking on them but not by typing in an actual name.
This is a perfect app made by an amazing group of people. I can’t recommend this enough!!!
Amazing app with a great purpose behind it. Well organized too
Backpack Health – Your health information always on hand. Sometimes health information can feel scattered and out of reach. Backpack Health wants to...