iHuman Chinese

iHuman Inc. · iOS

iHuman Chinese

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

iHuman Chinese screenshot 1iHuman Chinese screenshot 2iHuman Chinese screenshot 3iHuman Chinese screenshot 4iHuman Chinese screenshot 5iHuman Chinese screenshot 6iHuman Chinese screenshot 7iHuman Chinese screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does iHuman Chinese Make?

Monthly Revenue
$800.0K
Annualized estimate
$9.6M
Per Download
$4.00

Platform Performance

🍎iOS
Revenue
$800.0K
Downloads
200.0K
Rating
4.8 ★(5,688)

Rating Distribution

4.8
★★★★★
5,688 reviews
5
2%
4
1%
3
2%
2
7%
1
87%

Top Countries

🇨🇳 CN🇺🇸 US🇭🇰 HK
Reviews (3)▼
★★★★★Queenie Vo7/10/2024
Best app to study chinese

I'm 27, I have tried several ways to learn Chinese on my own, including using HSK books and other ways. These methods lack engaging, connection and gets boring after a few days. I gave up multiple times until I discovered this app. It’s fun obviously and designed for kids to remember the characters, which really helps myself to be able to recognize and read short sentences. Getting to know vocabularies and pronouncing them correctly are the most important factors for most language learners, based on my experience of speaking 2 languages. Thus, this app does such an excellent job teaching Chinese not only for kids but also for beginners with fun activities and praises our efforts.

★★★★☆Korin169/26/2020
Good app overall. Parents please turn off “play” in setting.

Living in the US, I have tried many ways to teach my kids Chinese and I would say this app is a pretty well made one. The app teaches the most common characters and their associated words. It also has many simple books that incorporate those words and characters. Before this app, I was teaching my 4 year old Chinese myself using old fashioned ways and I was not getting very far. After started using this app, my 4 year old was much more interested in learning Chinese. However, I would advice parents to turn off the “play” stage in the setting. For each character, a kid needs to go through 4 stages “play, recognize, practice, and write” to complete the learning. However, I noticed that my kid was way more interested in “play” than the other 3 stages and the “play” often has addictive games that have very little to do with the character. My husband (who is a seasoned gamer) especially is against my kid playing these games this early. So I turned off “play” for good. Although I can see that this app is not as appealing to my kid as before, it is still an effective tool as a teaching app.

★★★★★Gatorgirl35235210/12/2018
Runs perfectly and is toddler friendly

First off, the app works fine for me, including payments. But it definitely isn’t intuitive. It’s tricky to set up if you don’t speak/read Chinese but a WeChat account is free. A Chinese bank isn’t needed. I paid just find using the AppStore like I do everything else (I’m based in the USA). The support they provide is top-notch, I got an email back in just a few hours. They contacted me via chat on wechat, spoke English well, and took screenshots and led me step by step to set it up. They explained the difference between the packages. One of them buys all 1200 characters. The other is a year of VIP status- this unlocks all characters for one to progress through but also unlocks the books they keep adding to the library for users to learn how to read. And they are beautifully illustrated and narrated. FYI It doesn’t say what the characters mean in English. You can guess some of them, but others like “ge” at the beginning not so much. Use a translator or, better yet, a bilingual dictionary and then see which definition the game is teaching at that particular moment. This alone won’t teach a person Chinese. But it’s the best character practice for kids I’ve encountered. 5 stars!

Version History (166)▼
4.4.78/30/2026
4.4.67/20/2026
4.4.57/6/2026
4.4.36/25/2026
4.4.24/20/2026
4.4.14/7/2026
4.4.02/5/2026
4.3.912/31/2025
4.3.712/10/2025
4.3.612/1/2025
Available In (115 Countries)▼
🇨🇳 China🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (2)▼
EnglishChinese
App Details▼

Master Chinese Characters. Start With iHuman. App Store Popular and Recommended iHuman Chinese is fun and engaging app for young children to master 1...

iOS App ID
1139733348
Content Rating
4+
Min OS
12.0
Size
834.9 MB
In-App Purchases
Yes
Publisher
iHuman Inc.
Ch

In-App Purchases (10)

NamePriceType
识字+子集绘本月卡 优惠价 (Monthly)$2.99Monthly
识字 + 子集绘本月卡 (Monthly)$5.49Monthly
识字+子集绘本季卡 优惠价 (Quarterly)$9.99Quarterly
识字 + 子集绘本季卡 (Quarterly)$12.99Quarterly
永久成语包$14.99One-time
识字+子集绘本年卡 优惠价 (Annual)$29.99Yearly
子集绘本包$29.99One-time
识字 + 子集绘本年卡 (Annual)$30.99Yearly
识字+子集绘本永久包$69.99One-time
识字+子集绘本+拼音永久包$79.99One-time