Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Community College of Baltimore County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perhaps the IT department could tweak this app a little and make it more user friendly. Whoever designed it wasn't a user of the app therefore probably has no clue what does and doesn't work but this app needs serious attention.
With the start of the school year approaching, I feel it’s important to have this resource working for us students! The convenience of having a mobile version of the MyCCBC portal is a HUGE time saver over having to log in and SMS verify every time on the browser version. None of the advertised features, such as SIMON or CCBC Applications, are currently accessible in the app. And the few options that are visible barely work. Though the number one thing I feel needs fixing is this glitch where once you’ve signed into the app for the first time, after you close and re-open it, the app completely breaks and gets stuck on a never ending loading screen!
It says that I should be able to view my class schedules, and before the app forcefully updated I could do that. But now, it only lets me look for new classes as opposed to being able to see what classes and times I have currently. This is extremely frustrating and inconvenient. Especially since the main thing I use the app for is now gone.
Mobile application for the Community College of Baltimore County that lets CCBC students, faculty and staff manage their CCBC life in one place and on...