Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗andrew bell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Okay, while I do get how the app works, it did not make those cool pics like I saw. When I took a picture, the slap was off. I get the redness, but it was too concentrated. The main issue however was when instead of a morphed picture to simulate a slap, all it did was lightly jiggle the picture. It didn't even look like a slap.
Do you know a Stooge? or Two, or Three? You know you'd like to slap them, and now you can without the risk of being slapped back... well... at least...