Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thomas Pounds · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is way better after the update, sometimes pages take a little while to load but I’ve got time. I wish the tiles on the discover page were more interesting. Great app over all. I love being able to look at the map of Cambridge and see all the pins and check out what’s what. I wish the pages for the different buildings had more pictures. P.s. No LeCorbusier Carpenter Center???
This guide provides multiple ways to experience Boston's architecture---choose categories like architect, neighborhood, style, BSA award winners, and more. I love that i can choose to have the app alert me when I'm near a building of interest.
My husband and I just tried it on Comm Ave and found out that what seemed to be a very bland building was really very interesting. We walk all over Boston and look forward to more discoveries! DDjane
Published in three prior paper editions, the AIA Guide to Boston been called "the best [field guide] of its kind on the continent." This new digital v...