Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Move On Pluto LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'm always looking for new story book apps, and this is the first one I've found that incorporates a "choose your own adventure" concept. Love how this app gets my kids to think about the decisions the characters are making. A++
As the parent, it reminds me of the old cyoa books we'd read as kids. From my kid's perspective, i think she just loves the stories and music. Great app.
Our grandkids LOVE this app because they choose the direction of the story. Fun and educational so both kids and adults enjoy the magical land of Everdale. What I appreciate is the character Meredith's problem solving skills and leadership. She leads and is confident. Good representation of today's young girls. Great idea and app!
Winner of a Parents' Choice Approved Award "A marvelous new storybook app ... backed by research of what is most effective in helping children compre...